Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Search Engine Optimization (SEO)
SEO is the process of optimizing a website's content and structure to improve its visibility in search engine results. This includes on-page and off-page SEO, keyword research, and link-building.
Content Marketing
Creating and promoting valuable, relevant content to attract and engage a target audience. This includes blog posts, articles, videos, infographics, and more.
Social Media Marketing
Managing and promoting a business on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to build brand awareness and engage with customers.
Email Marketing
Building and maintaining email lists to send targeted marketing messages, newsletters, and promotions to subscribers.
Web Design and Development
Creating or redesigning websites to be user-friendly, responsive, and optimized for search engines.
Content Strategy
Developing a comprehensive plan for creating and distributing content, including defining target audiences, content calendars, and content distribution strategies.
