Search Engine Optimization (SEO) services are offered by companies and professionals to help businesses improve their online visibility and rank higher in search engine results pages (SERPs). SEO services encompass a wide range of strategies and techniques aimed at increasing organic (non-paid) traffic to a website.
Technical SEO
Technical SEO involves optimizing a website's technical aspects to improve its crawlability and indexing by search engines. This includes factors like website speed, mobile-friendliness, schema markup, and XML sitemaps.
Local SEO
Local SEO is essential for businesses with physical locations. It focuses on optimizing a website for local searches, managing Google My Business listings, and getting listed in local directories.
Analytics and Reporting
SEO services typically involve monitoring website performance, tracking keyword rankings, and providing regular reports to clients to assess the impact of their SEO efforts.
On-Page SEO
This involves optimizing individual web pages to improve their search engine rankings. It includes activities such as keyword research, content optimization, meta tags optimization, URL structure, header tags, and internal linking.
Off-Page SEO
Off-page SEO focuses on building a website's authority and credibility through external factors. This includes backlink building, social media engagement, and online reputation management.
Keyword Research
Researching and identifying the right keywords to target is crucial for SEO success. This helps in understanding what users are searching for and tailoring content accordingly.
